Here is an example of how to really Sell your Home without giving away the farm.
There were 5 Tips on GMA today. I am not sure where Tip #5 came from, and thought GMA might want to have some caution with that statement.
I have been selling for over 19 year. It was a great point that the Home Owner can sell the property better, however, home owners also can come across as desperate and commit to fixing things they may not have to, to get a sale. They are excited about their home, and they become overly excited when a buyer comes through the property. The caution is to not over-sell and appear to be desperate. They may have 10 buyers through before they find one that is willing to pay their price. Unfortunately, if the home owner is home, and with the buyer...they will really try to "SELL" it by the 2nd or 3rd buyer and may "give the farm away" to get that buyer to make them an offer.
I realized this from the moment I came into the real estate industry. There is truly not a lot of "marketing" happening.
We create an increadible brochure for every one of our clients. Not just a flyer or an MLS sheet....but a booklet with interior photos, utilities, plat map, room sizes, and most importantly, our TOP TEN Lists which the seller puts together a list of the Top 10 things they LOVE about thier home and the community. They also make a list of all the updates, inside and out, they have done to the property. We also have had them write a paragraph about what they love about living there. These are the tings that can accomplish #5) Be There, without giving away the farm.
Here is an example of what our Brochures Look like.