Thursday, December 16, 2010

It's Prime Time to Buy a Home!

I was just reading some great information in a new ebook called "7 Reasons Why Now Is a Great Time to Buy a Home!" Just when we start to believe the real estate marketing is not doing well, I found a book that really tells it like it is. This book is filled with true, real, exciting information to help buyers take advantage of this incredible opportunity in our market right now. Over the next several weeks I will be sharing some of the information in our Kansas City Real Estate Update Blog. If you would like a free copy of this ebook, don't hesitate to contact our office directly. We will make arrangements to get you a copy right away. The Korn Team & Brad Korn have over 20 years of experience and combined with the information in this ebook we could help you truly take advantage of the current market conditions.

Tuesday, November 09, 2010

Tips for Selling Home In Todays Market

Establishing the correct sales price for your home in the most important step.

If you are trying to sell your property yourself, you will want to make several phone calls. Keep in mind that as a consumer most pricing is based on what is for sale, not what has actually sold and closed. Therefore you may be pricing your property incorrectly.

When determining what the asking prices are for similar homes in your area, be sure to ask how long they have been for sale. The tricky part, when doing it yourself is to find out what the actual sale prices have been. You can get this information from a Realtor who will bring you a 'market analysis' or in some areas called a 'comparable sale report'. Many Realtors should provide this information, however along with that come the sales pitch as well. The Korn Team provides Kansas City Home Owners with this information to help you get a clear understanding between the difference of what is for sale, and what homes are sold. This information will help you develop a strategy to not overprice your property, but take advantage of the current market to get the most equity from your property.

Overpricing your property up front can end up costing you time, money and potentially, lost opportunities for a buyer. The laws of Supply & Demand will continue to keep the Kansas City Real Estate market in check. You can determine the buying patterns of the current buyers in your market by reviewing the actual sales, not what is for sale.

The Korn Team, Keller Williams Eastland Parnters office in Blue Springs / Independence (servicing all of Eastern Jackson County) offers a no cost, no obligation Broker's Price Opinion for any property. Our data will show you what has sold in your area, and what similar properties have sold for. We will then help you determine where that would position you in the current market to get the most activity and highest price the market will bear.

Tuesday, September 07, 2010

Korn Team on NBC Action News

We just posted a story about Seller's offering incentives to get their property sold. In August, a story aired on NBC Action News in Kansas City about one home owner selling their home and offering an incentive....their car! The car was a 1997 Honda Accord and had 75k miles. They had signs on the street advertising a free car.

NBC News Action Reporter Lisa Benson called me, on my way to my high school reunion. They wanted to air the story that evening at 10pm and wanted to come meet me in the parking lot while I was at my reunion. I posted some more information about the story at where you can read more about our comments on offering incentives, and see the full interview.

If you are thinking of selling in this market, be sure to give us a call. The Korn Team sells over 100 homes each year (even in this market) and we can show you how to take advantage of the current market conditions and get the most equity possible from this market. If you are selling your home yourself, and trying to get creative ideas, give us a call. We can share with you what is helping us get more exposure to our properties and how we are getting 97%-98% of our Seller Clients asking price at the time we get them an offer.

You can reach The Korn Team at (816) 224-KORN (5676) or visit our website at

Friday, February 26, 2010

Sell Your Home without "Being There"

Here is an example of how to really Sell your Home without giving away the farm.

There were 5 Tips on GMA today. I am not sure where Tip #5 came from, and thought GMA might want to have some caution with that statement.

I have been selling for over 19 year. It was a great point that the Home Owner can sell the property better, however, home owners also can come across as desperate and commit to fixing things they may not have to, to get a sale. They are excited about their home, and they become overly excited when a buyer comes through the property. The caution is to not over-sell and appear to be desperate. They may have 10 buyers through before they find one that is willing to pay their price. Unfortunately, if the home owner is home, and with the buyer...they will really try to "SELL" it by the 2nd or 3rd buyer and may "give the farm away" to get that buyer to make them an offer.

I realized this from the moment I came into the real estate industry. There is truly not a lot of "marketing" happening.

We create an increadible brochure for every one of our clients. Not just a flyer or an MLS sheet....but a booklet with interior photos, utilities, plat map, room sizes, and most importantly, our TOP TEN Lists which the seller puts together a list of the Top 10 things they LOVE about thier home and the community. They also make a list of all the updates, inside and out, they have done to the property. We also have had them write a paragraph about what they love about living there. These are the tings that can accomplish #5) Be There, without giving away the farm.

Here is an example of what our Brochures Look like.

Top 5 Tips on Good Morning America:

Gary Keller Gave some great Tips and comments on insider information to get your property sold. The big ones were 1)Price to Sell....don't try to make a profit (doesn't mean you can't have your equity). The message is to price just below the last comprable sale, so you will be one of the next homes to sell. 2)Stagging. This is SO important in the current market conditions. As Gary mentioned...Price will get interest. Stagging with get Offers!

One caution that GMA posted was Tip #5) Be There. Here is the thing you must be extremely cautious about. GMA stated that you can sell your home better than anyone. The thing to be extremely cautious about is that your urgency to sell will come through. You may also give hints to the buyer that you will fix and replace things or they may percieve you are desperate to sell when in reality, you are just excited about your home. The Korn Team has been helping our clients accomplish the "Be There" advantage...without physically being there. We can show you how to sell your home and get the buyers focused on all the positives...without giving away equity. Remember, when you negotiate offers...the amounts are in THOUSANDS of Dollars, not hundreds. It is critically important to use the experience of your Realtor, especially someone who is very experienced and has a great reputation in your community. They will help you get the maximum equity the market will bear.

If you would like more information on how you can truly "play the market" for your property, contact us. All of our information is available at You can also call us at (816) 224-KORN (5676) or email to:

Brad Korn
The Korn Team
Serving Greater KC (and Lincoln, NE)
Find out what Home Seller's Should know when Selling in this Market:

Real Estate Expert, Gary Keller is scheduled to appear on Good Morning America (ABC) TOMORROW, Friday, Feb. 26. (Time not available. Air date subject to change.)

Tune in to hear what Gary has to say in an interview regarding home selling strategies.Don't miss it!

Gary spends the majority of his time studying the Real Estate Industry. He has an incredible sense of where Real Estate is headed and is always looking ahead 2-5 years. This will be valuable information for anyone who owns a home.

Tune into GMA today
If you Live in the Kansas City area and would like to know how this information apply's to your and your property, don't hesitate to contact The Korn Team at (816) 224-KORN (5676) or email us at
You can also visit our website for home selling tips, search properties for sale, and to see how The Korn Team markets our clients properties to get them the most equity possible. Go to to have a look.